Book your free Diagnostic chat
Your work is complex. Your website shouldn't be.
From Scratch makes your offer and values unmistakably clear – with website & culture strategy for expert-led brands.
When something feels “off” in your growth – leads stalling, good people leaving, website underperforming – it’s tempting to grab the nearest painkiller: a new headline, a new campaign, a new employer brand.
This Diagnostic is not another painkiller.
In 45 minutes, you’ll map your organisation’s maturity across 9 key areas, and see exactly where your culture and website need treatment first.
Let's make it happen
Book your free chat directly in our calendar. On the day, remember to bring pen and paper or your tablet so you can draw along with us.
Questions in the meantime? You'll have our email address in the invite.
Why we draw – and ask you to draw along
When you work in complex systems, most of the important things live in people’s heads and scattered documents. That makes it hard to see how culture, structure and website actually fit together – or where they’re working against each other.
By drawing the Diagnostic live and having you sketch your own version, we’re doing three things at once
getting what you know out of your head and onto a page
turning “vibes” about what’s wrong into something you can point at
creating a shared picture you can take back to your team
You’ll think with your hands, surface tacit knowledge and make the system visible enough that you can finally decide what to do next.
What you’ll walk away with
By the end of the Diagnostic chat, you will have
a clear, visual map of where your organisation is strong – and where it’s fragile
shared language for talking about maturity in culture and website strategy
a concrete short‑list of 3–4 priorities that will make the biggest difference next
a realistic sense of whether you can tackle them in‑house or need outside support
This session is an incredible use of your time if…
you share responsibility for culture and website outcomes in expert‑led organisations, for example as a:
CEO / founder
Head of Marketing, Brand, or Digital
HR, Internal Communications, or People & Culture leader
What our clients say
Successful projects are built on relationships
Clear offer & a website that makes sense
"Since engaging From Scratch, we've achieved huge outcomes. The most prominent result is that we now have a very compelling and clear presentation of what we do, what value we add and what clients love about working with us. These points had been blurry, as the AbacusBio team works on many different projects.
But what I liked best was the team's clear communication about the process and reasoning behind every (and I mean every single) decision. I enjoyed seeing their accuracy and attention to detail."
- Timothy Byrne PhD, Managing Director, AbacusBio International
Observable culture that can scale as the company grows
"Holger's work allowed us to align our diverse points of view. Holger is a really good facilitator, making people feel comfortable, welcome and heard.
The LEGO® SERIOUS PLAY® workshop was engaging, making space for everyone's voices to be heard, and allowing us to come to a shared viewpoint.
Additionally, the documentation and analysis of the workshop results was very well thought through, objective, research-based, and clearly structured.
Thank you for your non-corporate approach to SWOT analysis, your direct feedback and your clear suggestions!"
- Olivia Stanek, People Operations Coordinator, Fastned
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