Before we get into the Diagnostics...
Let's get to know each other first
The Diagnostic is insightful. It's also intense.
We want you to feel comfortable starting that process with us. So, we always start with an informal 20-minute chat.
Bring your questions and challenges, your favourite beverage and your calendar. We look forward to connecting with you!
Pre-Diagnostic Chat
A 20-minute chat with Holger to see if we're a good fit – and who should be part of the Diagnostic call. If it's a match, we'll schedule the 45-minute Diagnostic call together during this time.
Thank you
You're all set!
Hey, I'm Holger
I’m one of the Managing Directors at From Scratch, and I've spent almost 20 years helping organisations transform how they work.
I deliver culture strategy, workshops and maturity programmes for expert-led organisations that want to make their brand values observable.
Because when values and principles are not defined — or not documented — it shows up everywhere. In websites that don't reflect how you actually work. In teams that pull in different directions. What is unclear internally, will never be clear externally. Change one, you affect the other.
My expertise includes:
Culture strategy — turning your values into observable behaviours
Website and culture alignment — making the connection between brand and culture explicit
LEGO® SERIOUS PLAY® facilitation — for the important insights meetings can't unlock

What our clients say
Successful projects are built on relationships
"Since engaging From Scratch, we've achieved huge outcomes. The most prominent result is that we now have a very compelling and clear presentation of what we do, what value we add and what clients love about working with us. These points had been blurry, as the AbacusBio team works on many different projects.
But what I liked best was the team's clear communication about the process and reasoning behind every (and I mean every single) decision. I enjoyed seeing their accuracy and attention to detail."
- Timothy Byrne PhD, Managing Director, AbacusBio International
"Holger's work allowed us to align our diverse points of view. Holger is a really good facilitator, making people feel comfortable, welcome and heard.
The LEGO® SERIOUS PLAY® workshop was engaging, making space for everyone's voices to be heard, and allowing us to come to a shared viewpoint.
Additionally, the documentation and analysis of the workshop results was very well thought through, objective, research-based, and clearly structured.
Thank you for your non-corporate approach to SWOT analysis, your direct feedback and your clear suggestions!"
- Olivia Stanek, People Operations Coordinator, Fastned
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